REPORT

   The purpose of this report is to investigate how fast food chains attract customers. I'm really interested in this topic because it's related to my future professional career as it is cooking and business, so I hope I clear my doubts with this invetigation.

   First of all, We found out that marketing is an essencial element to attract customers, for example the advertisements with psychological prices among others. I think that both quality and the price of the product are important but the price influences more at the time of choosing when the costumer goes to the shop. Moreover, most of the advertisements about food it is junk or cheap food, for instance the big multinationals like coca cola. This means that advertisement are a strog strategy to attract costumers.

   Secondly, I also found out that loud upbeat music attracts costumers. Wherever you go in a shopping centre there is always loud music and I also saw that between this music food shops stand out more than the clothing store, not just because It's popular thanks to advertisements and the special discounts but also because it's cheap.

As a result of all that, obesity increases considerably every day as it is the probability to have a disease.

In conclusion, fast food chains attract customers specially thanks to the advertisements. This is because of the food shops offers's as it is the cheap prices.